Emotions, both positive and negative, are as important in life as our ability to breath and yet are all too often neglected. The Emotional and Designer Journey Process are invaluable tools in helping a person to reconnect with their emotions and in essence, to reconnect with themselves. When emotions are not expressed in a healthy way they may be very destructive to an individual. 
This can be clearly seen in many addictions where a person may find themselves craving a specific food or drink due to an inability to cope with negative emotions. With the help of an Emotional Process a client can learn that emotions are not something that need to be feared and rather how to express them in a wholesome way. A way that allows them to learn that their addictive patterns may arise from something that happened in the past and to work through this in order to be able to move forward in their lives.
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